Find the Demand. Find the Opportunity.

We show where your customers are, how much demand a site can capture, and where the competition leaves room, with a clear go/no-go answer.

For owners, operators, developers, brokers, investors, and lenders making high-stakes location decisions.

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Coverage U.S. Nationwide Pricing Fixed-Fee, Quoted Upfront Validated Against Real Locations

What Our Analysis Delivers

Eight ways we explain the demand around every site.

Samples come from a car wash expansion analysis in Hamilton County, Ohio.

Location Ranking

Ranks the neighborhoods in your target area by traffic, how well residents match your customers, and how crowded the competition is, so the strongest options rise to the top.

Customer Profile Analysis

A profile of who lives near the site - population, income, age, vehicles, and commutes - and how closely they match the customers your business depends on.

Traffic & Demand Analysis

Daily traffic from official federal counts on nearby roads a customer can actually turn in from (freeways excluded), plus local signs of how busy the area is.

Revenue Projections

Expected, best-case, and worst-case revenue for the site, built from your operating costs and local demand, so you see the realistic range.

Risk Assessment

Estimates the chance the site loses money and how low revenue could fall in a bad year, so you know the downside.

Competitive Mapping

Maps known competitors near the site and shows how much they overlap with the area your customers would come from.

Market Opportunity

Estimates how much new revenue one more location would add to the local market, with a likely range instead of a single guess.

Zoning & Feasibility Screening

Checks each site for flood risk, wetlands, steep land, main-road access, old fuel tanks and zoning, flagging problem sites before you pay for inspections.

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Who's Behind AniPoint

Robed Beauvile-Owen
Founder · PhD, Mathematics

Why AniPoint

Opening a new location is one of the biggest decisions a business owner makes, and a single traffic count rarely tells the whole story. I started AniPoint to give owners a go/no-go answer they can act on, as the first step toward finding the best site for their business.

Background

Choosing a site comes down to predicting how customers will behave before the doors open, and I spent more than four years as a data scientist building exactly those kinds of predictions. In healthcare marketing, I built tools that showed teams which campaigns would work two months before the results came in, found the people most likely to sign up, and pinpointed where to focus twice as accurately as before.

I'm a simple person, and I like simple answers. You get a clear answer, the reasons behind it, and an honest account of the risks. My PhD in mathematics is there for the harder parts: assumptions stated plainly, rigorous analysis backed by data, and an honest measure of uncertainty. I bring it out only when a decision calls for it.

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Location Ranking

Map of northwest Hamilton County, OH block groups shaded by opportunity, with the top-ranked block group marked 1
Recommended 3+ km from a competitor 2-3 km 1-2 km Heavy competition High score
678block groups ranked
18recommended locations
98.2%of locations above break-even
48,125vehicles a day on the busiest reachable road
6factors in every score

Sample analysis of Hamilton County, Ohio. In the full report, maps are interactive: zoom in and hover over any area to see its numbers.

Customer Profile Analysis

Map of north Hamilton County, OH block groups shaded by share of residents with a 30+ minute commute, with the top five sites marked
40%+ commute 30+ min 25-40% 15-25% Under 15% Top-ranked sites 1-5
830,774people in the county
$72,470median household income
1.70vehicles per household
78.9%commute by car
26.3%commute 30+ minutes

Sample analysis of Hamilton County, Ohio. In the full report, maps are interactive: zoom in and hover over any area to see its numbers.

Traffic & Demand Analysis

Map of north Hamilton County, OH block groups shaded by traffic viability, with daily traffic on roads and freeways excluded
Excellent Good Moderate Below threshold 30,395+ vehicles a day Freeway, excluded Top-ranked sites 1-5
48,125vehicles a day on the busiest reachable road
13,464a day local minimum
490 of 678block groups meet the minimum
122block groups rated excellent
2,351freeway segments excluded

Sample analysis of Hamilton County, Ohio. In the full report, maps are interactive: zoom in and hover over any area to see its numbers.

Revenue Projections

Map of north Hamilton County, OH block groups shaded by base-case annual revenue against break-evenAnnual revenue distribution across block groups, with median and break-evenAnnual revenue against site score, colored by capacity utilizationAverage daily customers by scenario against break-evenProfit margin distribution, profitable and unprofitable block groups
50%+ above break-even Above break-even Up to 25% below 25%+ below Top-ranked sites 1-5
666 of 678block groups above break-even
$1.32Mmedian base-case revenue
$558Kbreak-even revenue a year
623block groups 50%+ above break-even
355average daily customers

Sample analysis of Hamilton County, Ohio. In the full report, maps are interactive: zoom in and hover over any area to see its numbers.

Risk Assessment

Map of north Hamilton County, OH block groups ranked by chance of a loss, with the top five sites marked
Top 5% (lowest risk) 5-10% 10-25% 25-50% Bottom 50% Top-ranked sites 1-5
339block groups above a 20% chance of a loss
5.6%lowest chance of a loss
20.4%median chance of a loss
68block groups in the top 10%, under 11.8%
$535Kbest bad-year revenue (1 in 20)

Sample analysis of Hamilton County, Ohio. In the full report, maps are interactive: zoom in and hover over any area to see its numbers.

Competitive Mapping

Map of existing car washes and recommended areas in north Hamilton County, OH, with high-traffic roads
Existing car wash Tier 1 area Tier 2 Tier 3 High-traffic road Top-ranked sites 1-5
137car washes in the county
1.2 kmmedian distance to the nearest
29block groups 3+ km from a competitor
0.58washes per 10,000 residents
+26.3%more establishments since 2012

Sample analysis of Hamilton County, Ohio. In the full report, maps are interactive: zoom in and hover over any area to see its numbers.

Market Opportunity

Map of north Hamilton County, OH block groups shaded by estimated incremental revenue opportunity, with the top five sites marked
High opportunity Moderate Low Minimal Top-ranked sites 1-5
228comparison counties
12years of history, 2012-2023
+$533Knew market revenue per added wash
95%likely range reported
11block groups with high opportunity

Sample analysis of Hamilton County, Ohio. In the full report, maps are interactive: zoom in and hover over any area to see its numbers.

Zoning & Feasibility Screening

Map of candidate sites in north Hamilton County, OH colored by number of feasibility red flags
No red flags 1 red flag 2+ red flags 30%+ zoned compatible 10-30% Top-ranked sites 1-5
85candidate sites screened
22with no red flags
50weak main-road access
19steep land
5in a flood zone

Sample analysis of Hamilton County, Ohio. In the full report, maps are interactive: zoom in and hover over any area to see its numbers.

Why Our Numbers Hold Up

We Study What Fails

Tested on real businesses in multiple states, including ones that went bankrupt. We continuously check our forecasts against how locations actually perform.

Honest About the Range

When we check our projections against real car washes, the clear majority land within the range we give. Every estimate comes with that range.

Built on Authoritative Data

Traffic counts, demographics, local economy, competition, site conditions and zoning, from official federal, state and local government data and current listings.

Clear Answers. Clear Direction.

Pick the level of analysis that fits your project.

One site

Site Feasibility Report

Find out whether a specific property can support your business.
  • Projected daily car count for the site
  • Expected, best-case and worst-case revenue
  • Nearby competitors mapped and scored
  • Surrounding neighborhoods ranked
  • 30-minute walkthrough and two revision rounds
Weighing the risk

Investment Risk Report

Built to justify a capital decision with defensible estimates and honest ranges.
  • Everything in the Site Feasibility Report
  • The odds the site loses money
  • Site rankings adjusted for risk
  • Revenue model built around your site plan
  • Payback measured against your project budget
Up to three markets

Multi-Market Expansion Study

Compare markets side by side and plan where to expand next.
  • Every site scored across all markets
  • Maps comparing regions
  • Projected car counts for the top sites
  • Investor-ready summary for capital partners

Build Your Own Report

Pick the analyses that matter to your decision, from location ranking to zoning screening, and we'll build your report around them. Every engagement gets a fixed-fee quote in writing before work starts.

Request a Quote Book a 15-Minute Call

Our reports measure demand and opportunity across markets and sites. They don't confirm that a property is for sale, guarantee results, or replace zoning, utility and site-access checks with the municipality and your engineer.

Have a Site in Mind?

Send us an address and we'll project its demand, free. Operation already running? We'll show you how it compares, in confidence.

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